Transfering an image onto Polymer Clay

I was looking around youtube to see what new videos have been posted to the crafting section. I found this simple quick to the point video for anyone wanting to transfer a copy/photo onto polymer clay. You can make necklaces, keychains etc. think of the possibilites. Here is the link go check it out for yourself.
http://www.youtube.com/watch?v=uC7zlWjqI1o